Write Articles 7 Different Ways For Easier, Faster, Better Results By Ruth Barringham

 There's a reason that online marketers spend time (and often money) to find the right SEO keywords, and that's because the more targeted the keywords are, the better the results.

But personally, I found that all this keyword research, and then writing the resulting keyword-rich articles, takes time. Sometimes it takes too much time, especially when you want to write really information-packed and entertaining articles.

Fortunately I found a way to really speed this process up and get better search engine results at the same time. Not only that, but it also makes it all much simpler and faster to do.

The way I do it, is first I look for long-tail keywords that have an average search volume and low competition. This is so that my articles are more likely to be on the first page of the search results, because, let's face it, getting on the first page is THE most important thing when it comes to search results and it's what we're all aiming for.

Next, I write my article and I usually, but no always, place my main keyword in the title and the first paragraph.

Once I've completed my article the hard work is done because I then rewrite this article several different ways which gives me more unique articles all written from just one original article so that the keyword research and the article research are already done.

I have perfected my article writing system so that I can write one article a total of seven different ways.

This works really well for search engine marketing because it means that anyone competing for the same long-tail keyword (and there won't be many because I use low-competition keywords) have to compete with me seven times for the prized number one spot in search engine results.

Also, using this seven article system helps to increase my chances of being on the first page of results seven times.

Look at how this works:

Say I write just one article and it shows up third on the first page of results. That's not bad and it will probably bring me plenty of online visitors to my website. And using long-tail keywords means that my visitors are more targeted which helps increase sales.

But when I write seven articles, not only can my original article show up as the third result, but my other articles can also show up as number four, five, six and seven. So working this way means that my site shows up seven times more in search results.

It also means that writing multiple articles seven different ways will help me dominate any niche and get seven-times more visitors to my site.

And I do all this using my simple article writing system.


Article Source: http://EzineArticles.com/10344934

Tips to Get the Most Out of Your PPC Advertising By Shalini M

 If you want to make your website visible in the search engine results, nothing can give you better results than Google AdWords. Some people just don't know how to get the most out of their PPC advertising campaigns. Therefore, we are going to share some tips that can help you get the best results from your campaigns.

Keyword Research

Keyword research is of paramount importance for several reasons. As a matter of fact, it is your best weapon if you want to gain success as a business owner. First of all, you need to know about the Google AdWords keyword planner. After setting up your Adword account, you can easily perform keyword research and make a list of relevant keywords for your PPC campaign.

Concept Testing

The landing page of your website should be simple but effective. This is important if you want to create a campaign that can drive a lot of traffic to your website for several months to come. Now, if that page can help you generate a lot of leads and sales, you can develop your long term strategy based on this page.

Conversion Testing

Just like concept testing, the importance of conversion testing cannot be denied. With the combo of keywords and conversion data, it will be much easier for you to target your primary keywords for the success of your Search Engine Optimisation.

You may want to give a go to phone conversion tracking. This awesome feature provided by AdWords can help you get the most out of your PPC campaign. Therefore, you may want to set it up today.

Click-Through Rate

With the help of Google AdWords, it will be easier for you to optimize your click-through rate. If you manage to increase click-through rate, you can easily enjoy higher rankings in the search engine results.

CTA Testing

For CTA testing, nothing can work better than Google AdWords. For best results, CTA testing is of paramount importance.

Tracking your Competition

With AdWords, you can track your competition and stay ahead for as long as you want. Although you can not mention your competitors in your web content unless they have given you permission, you can place your bids on your competitors' trademark in order to use it as keywords.

Use both SEO and AdWords

Although Google AdWords can be a great tool if you want to run an advertisement campaign, experts suggest that you combine SEO with PPC. As for as your return on investment is concerned, organic Google rankings are the best.

You cannot rank on the first page for all variations of a given keyword phrase. The thing is that this tool is extremely useful if you want to get clicks on a set of keywords. Apart from this, SEO is important for your online presence, but PPC can help you get a lot of clicks in a short period of time.

If you are looking for the best way to extract the juice from your PPC campaigns, you may want to continue to run these campaigns. This will help you find what is working and what is not. Optimization is the key to success as far as your PPC advertising campaign is concerned.

Long story short, these are just some of the tips that you can follow if you want to get the most out of your PPC campaigns. Hopefully, you will follow these steps and help your business reach its new heights of success.


Article Source: http://EzineArticles.com/10347265

What Is the Dark Web? How Many Parts Are on Dark Web? By S M Enayet Karim

 A dark world of the Internet is the dark part of online which ordinary people do not know anything about; today we are going to tell about the dark web. We are talking about the dark web which is a part of the internet where we never go. Today you will know what the dark web is and how does it work and what happens here.

What is the dark web?

It is also called Dark net, it is a part of the World Wide Web of the Internet, but it is not a small part, 96% of the Internet is Dark Web but still not everyone knows about it and one reason behind it is also that we cannot reach there directly through the browser. All the websites and contents of the dark web are encrypted, i.e. hidden and cannot be accessed by search engines like Google.

There are three parts of World Wide Web (WWW):
1. Surface web
2. Deep web
3. Dark web

Now let's understand these three in some detail.

What is Surface web?

Generally, the part of the Internet that we and you use in everyday life is called the Surface Web. All the websites that we access through search engines like Google, Bing, Yahoo, all fall in this part. You will be surprised to know that only 4% of the entire internet is surface web. That is, we use only 4% of the Internet.

Such web pages that anyone can access publicly are in this region of the same Internet. To open these sites no special software or configuration is required nor is any permission required. We can easily access it from browsers like Google Chrome, Firefox, Opera.

What is deep web?

Web pages on the internet which are not indexed by search engines, i.e. they are out of reach of the search engine and we have to log in to access it. These pages cannot be viewed without permission.

Just like you cannot read emails without logging into your Gmail account, without creating an account you cannot see your friend's profile page on Facebook. All these web pages are within the deep web itself. You can see their content, but for that you must have an ID and password.

What is dark web?

We cannot access it from a simple browser. Nor can we reach there through Google; we cannot reach this area through any common search engine. The IPs of websites in the dark web is encrypted through the encryption tool, that is why they are not seen by the search engines.

A special type of browser called Tor browser is used to access these hidden sites. These sites can be accessed only by people who know about it. It is the favorite place of criminals and hackers where all kinds of illegal transactions, drugs smuggling, pornography, arms sale, human trafficking, and selling stolen credit card details are committed.

Hope you have understood clearly about the surface web, deep web and dark web. And I think we all have used the very small part of this web world.


Article Source: http://EzineArticles.com/10310059

How To Use Pay Per Click Campaigns In Your Business By Jon Allo

 Pay-per-click (PPC) campaigns are a great way to break into online advertising without spending a fortune. You can start with a small budget and over time see huge returns on your investment.

But before even starting, it's important to understand all the different goals you can have in mind for your PPC campaign.

Build Your List

Email lists are a lucrative way to market your services and products. You get people to agree to receive marketing message from you via permission-based marketing. That is, they sign up on their own free will to get the messages. Usually, they get a free gift of some sort for signing up.

Promote an Event

Short-term goals are really great to fill with PPC campaigns. Events usually have a set date that they are going to happen, and this bodes well for pay per click because people don't like to miss out. With a deadline approaching, people are more likely to sign up if they hear about it via PPC.

Sell Your eBook

Do you have a published eBook that you want people to know about? Starting a PPC campaign to promote the book is a great way to get more people to buy it. You can let your ad send them to a video trailer of your book and to an order page.

Get More Followers

If you're trying to build up a community on Facebook, running a promoted post advertisement or another type of PPC campaign to get awareness for your group can do wonders for getting more followers.

Get More Engagement

You can run promoted posts on Facebook, Twitter and Pinterest to get more engagement on a particular post that you want to see people respond to. When you get the engagement though, be sure to respond back to increase the effect.

Promote a Contest

If you have a contest without PPC, you may end up very disappointed in the results. Contests are wonderful ways to build your list and get more awareness about your brand.

Close More Sales

PPC can also be used to promote a direct product for direct sales instead of promoting a list or a post. Sometimes people just want what you have to offer and they want it now, not later. Create an awesome sales page and the PPC ad can link directly to the sales page for best results.

Retarget Consumers

A great use of PPC is to retarget people who have seen your website and offerings but did not buy. Bringing them back is an excellent use of PPC campaigns because sometimes people just left because they got busy and the reminder to go back will help.


Article Source: http://EzineArticles.com/10310257

How To Make Intangible Products More Tangible By Jon Allo

 It can seem very challenging to sell products and services that are not something that can be held in someone's hand. But, they exist in droves today, so it's getting easier to help someone conceptualize the intangible.

Some examples of intangible products and services are:

    Digital content - Websites, online games, and even social media are all intangible goods.
    Content delivered online - Downloadable eBook, music, movies and anything delivered online today can be considered an intangible.
    Patents and copyrights - Given by the government when applied for, you get a certificate but it's not something you can really hold on to.
    Education - While you do get a certificate at the end, the product itself is not something you can touch.

Describe Them Fully

The issues involved with selling intangible goods and services are that people have a hard time understanding them and therefore trusting that it really is real and relevant. This is one reason so many people are confused by the idea that using images, music, and property of others that they found online is illegal. But, you can make it easier by using imagery to depict the intangible goods or service.

Make Them a Guarantee

If you want people to purchase your products and services, you have to ensure that you develop enough trust with the audience that they are open to making the purchase. You can do this by offering a guarantee of some kind. Since they cannot touch the item before buying, eliminating issues can go far in helping people make a purchase.

Focus on Benefits

Any good marketing always focuses on benefits over features. This is even more important for selling intangibles because they cannot actually touch and feel the product. If you're a virtual assistant, are you selling customer service or are you selling more time to your clients? How can you best explain this to them?

Show Success Stories

Collect testimonials from satisfied customers and put them on your sales page, in your marketing literature, and commit them to memory for talking about in one-on-one calls and events. Knowing other people had success will calm their fears and make them more apt to try.

Green Is the New Black

Explaining that intangible products and services are better on the environment can go far in helping your customer better visualize what they're receiving. For example, if you sell software, downloading it means the cost is lower because there is no longer a need for manufacturing like there is with CDs and DVDs.

Connect with the Person in Charge

Knowing who is in charge of the purse strings makes a huge difference in your success of making any sale. Only spend time talking to the person who can make the decisions, so that you don't have to end up giving your sales pitch to multiple people only for no one to be able to make a decision.


Article Source: http://EzineArticles.com/10340542

6 Major Benefits of Custom ECommerce Development Services By Maulik D Shah

 Is your brick and mortar business doing well?

Are you looking for ways to expand your sales and reach?

Then an eCommerce is the best solution for all your traditional business problems.

In fact, with everything digital, it has become essential to have an eCommerce store. That's why it is better to understand the custom eCommerce development services, and how it will advance your business. If you're worried about security or isn't sure about the eCommerce development then this article is for you. It will help you understand the benefits of having an eCommerce solution.

eCommerce Development in Nutshell:

eCommerce website allows selling your products and services online. Users can easily browse your products and buy them online. Multiple payment gateways are integrated to provide instant payment options. All these without any physical presence or meet up. Here are some facts to prove the competitive edge of eCommerce development:

    Around 67% of US millennials prefer online purchasing.
    eCommerce has grown by 300% over the last few years
    The revenue generated by eCommerce in the US last year was approx. $600-700 billion
    Global B2B sales are expected to reach over $6.6 trillion by 2021
    eCommerce sales are predicted to hit $4.48 trillion by 2021
    By 2040, approx. 95% of shopping will be facilitated by eCommerce

Now, let's explore the major benefits of going online

1. Global Presence

Unlike those brick and mortar shops that are bound to a single location, your ecommerce store is way beyond geographical limitations. You can sell your products or services to anyone across the globe. Consider Amazon, an eCommerce store that allows people in Australia as well as in Canada to buy the spices from Indian merchants. While Amazon is a marketplace, you can have an estore with just your products and services and sell according to your shipping capabilities.

2. Enhanced Customer Experience

The best part of eCommerce development is customer experience. You can provide them with all the support and details without having to actually interact in person. On the other hand, customers can simply buy/order the product or service from the comfort of their home.

3. Detailed Information

Do you recall explaining each and every customer about the product, its details, price, expiry, or other attributes?

The daunting task!

With eCommerce web development, you can provide all the necessary information about the products to your customers via the product detail page. With details about products, their specifications, images, attributes, customers can select the best-suited product/service. And you won't have to act like a recorder that keeps repeating the same details.

4. No Time Constraints

You can sell your products 24*7. With eCommerce stores, there's nothing like opening or closing a shop. You can run your business through your mobile phones or laptops even while relaxing on a beach or on a vacation on some isolated island.

And for customers, they can search for the product whenever they want - @ 3 am or 3 pm. Doesn't matter!

You don't have to attend them physically and that's amazing.

5. Inventory Management

Management of orders, stocks, inventory, and customer data gets easy with eCommerce development. You can get rid of those manual billing and bulk files. Instant notifications and alerts with backend database support can help you track and save every detail online, which can be accessed from anywhere anytime.

6. Cost Saving

Spending on renting a place and its maintenance with staff costs too much. Whereas, a monthly or annual subscription, or opting for eCommerce development services would cost way less than a brick and mortar.

Conclusion:

In simple terms, it's less risky and effective to go for an eCommerce web development whether you have a brick or mortar store or not. But planning wisely and choosing the right eCommerce development company is a must. After all, it has a lot of potential and ROI in the long term.


Article Source: http://EzineArticles.com/10341178

3 Digital Marketing Secrets to Turn Opt-In Leads Into Customers By Jeff Traister

 Turning opt-in leads into customers is a top digital marketing goal for many companies. Yet optimizing sales conversion rate results is much harder than it may appear.

Part of the challenge to optimize sales conversion rate involves attracting qualified leads. The more qualified they are, the more likely you can boost your sales conversion.

A bigger challenge to optimize sales conversion rate is first learning as much as possible about each opt-in lead. That's so you can personalize the content you provide along their journey. This can lead to higher sales conversion rates.

Here are three digital marketing secrets to help you turn opt-in leads into customers. By optimizing sales conversion rate, you can see your revenues increase.

Digital Marketing Secret #1: Get Qualified Leads by Focusing on Your Target Audience
Knowing your target audience is perhaps the top priority in marketing. That's because these are the people and organizations most likely to buy your products and services.

The best way to determine your target audience is through surveys and focus groups. This is where you should spend your first marketing dollars. The more you can determine the variables that impact your target audience, the more cost-effective your digital marketing campaigns. Plus, higher response rates.

A quality survey does not just focus on demographics. It's more important to focus on psychographics, buying behavior and awareness of the problem your product or service solves.

A key to a quality market research campaign is to target people who best meet your target audience criteria. Then you can refine the parameters of your target audience based on the results of your research. You can get preliminary results in as little as one day.

Surprisingly, this strategy is too often overlooked by many companies. But if you invest in this strategy it can help you save money in the long run. Plus, increase your ROI.

Outsourcing this project can help you speed up the process. Plus provide an outside perspective to help you better understand your audience.

Digital Marketing Secret #2: Communicate With Your Audience Via Mobile
Your target audience is a moving target. They may not all be in the same place at the same time. So it may appear challenging on how best to capture them.

The best way to approach this is to first determine where a high percent of your target audience are at any given time. Then find a way to reach them there.

For example, if your target audience spends much time on social media, then you must first determine which type(s) of social media they spend time on. Then to focus your advertising and promotion on that location.

Another example is if your target audience spend much of their time in travel or out of the office, then communicating with them via mobile will more likely give you better opt-in lead results.

The thing is, most people will readily look at the mobile phone for incoming SMS text messages much sooner than their email. Adding a link to your SMS text message to take your audience to a landing page promoting your products and services can help lead to optimizing your sales conversion rates.

Faster response equals faster sales conversion.

Digital Marketing Secret #3: Persuade Your Audience With Relevant Content
Content marketing is a big part of digital marketing campaigns. Educating your audience through relevant content is a vital part of establishing credibility and trust.

But to sell, you must persuade. That's the third digital marketing secret. Persuasive content is a big key to optimizing sales conversion rates. It's why you should invest in hiring the best copywriters to help you create persuasive content.

This includes persuasive email letters and landing pages that contain sales letters and videos.

The key to optimizing sales conversion rates is to find a persuasive copywriter to provide you with persuasive content. In fact, investing in persuasive content is the single-most important thing you can do to generate sales. Everything else is just window dressing.

How to Maximize Sales Conversion Rate Results In Your Next Digital Marketing Campaign
Once you know the parameters of your target audience, you can develop a viable digital marketing campaign strategy. The key to optimizing sales conversion is to create persuasive content and deliver it to your target audience wherever they are. This includes reaching them on their mobile device. Investing is persuasive content starts with finding the best persuasive copywriter.

Marketing services by Jeff Traister can help you increase your sales conversion through automation and persuasive copywriting. He is a certified Internet marketing automation consultant and direct response copywriter.


Article Source: http://EzineArticles.com/10338403