The social media agency you hire needs to work hard for you. Not just initially, but all the time. They need to continue to find new methods, be creative, and to give your account plenty of attention. You are in control of who you hire so always be sure they can deliver. If you find they are slacking, you need to bring it to their attention.
Being on top of what is taking place and being delivered is your responsibility. While you need to trust your social media agency, you also need to verify and confirm what they tell you. Look at the numbers from reports generated and ask plenty of questions. If they are dropping the ball, they either need to pick it up or you need to change providers.
However, if you aren't paying attention to what they deliver, they may be getting one over on you. Thankfully, most providers do work hard and they want to keep customers for the long-term. They strive to offer terrific opportunities and benefits all the time, not just for their new customers. Evaluating their reputation before you hire them can get you in the right direction.
Regular Additions
There is no end in sight with social media, it continues to grow all the time. Most consumers have at least one social media account they check daily. With that in mind, your social media agency needs to be adding materials regularly. However, this doesn't mean every Tuesday at 4 pm they add something new. It shouldn't be set up like that.
Instead, they should be creative with the approach they take and what they add. They should consider the various points of entry consumers take with social media too. Then they should strive to go to various locations to add new information but not duplicate it across the board. For example, adding a new video to YouTube is a great idea.
Adding a comment and a link to it in Twitter may be very useful. However, they can take a different route with a Facebook post or a blog post on your behalf. The more diverse and unique the other data is, the more often the search engine bots are going to index that information. Your social media agency can help you get a great place in those search engines!
All of the content they post on behalf of your business needs to be unique and it needs to be correct. If it is just rehashed from other posts out there or copied, it is going to generate problems. It is a good idea to ask about how they verify information and content before they post it for your business. Don't leave anything to chance!
Balance Personal with Professional
Your social media agency needs to have a good grasp on the concept of how to balance the personal with the professional. The information needs to be relaxed and informative. At times, it should be fun! It shouldn't be just a sales pitch on social media. However, it shouldn't be so personal that it crosses ethical or professional boundaries.
Do you want them to be conservative or would you like them to be bold? There are pros and cons to both of them. The integrity of your social media agency though should never be in question or on the line. They should be respectful of the voice and the image you wish to convey for your business.
We do so much more than just complete a project for you. We embrace the vision you have for it. We realize the potential the right graphics can provide. We certainly don't take it lightly that you have entrusted us to help you and we aren't going to disappoint! We are very proud to have a professional team with amazing qualifications. We can help you with a wide variety of marketing efforts. You may be surprised at how diversified we are. It makes sense to work with a full service entity to bring all of the pieces of the puzzle together for a magnificent picture. Please check out our website at http://www.stormbrain.us.
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